About · Last reviewed April 2026
About Soho Spins
Soho Spins is an editorial-style affiliate website built for adults in the United Kingdom who want clearer, less hyped comparisons between licensed casino brands. We summarise offers, spotlight safer-play tools, and link you out to operators where you can read the full terms yourself.
© 2026Soho Spins · Editorial independence policy in force
2024
Soho Spins launched
18+
Strictly adults only
UK
Gambling Commission first
0
Editorial paywalls
What drives our editorial
We work from three pillars that show up on every page: clarity, licensing, and safer play. If a piece of content cannot satisfy all three, it does not get published.
Clarity over hype
We translate marketing copy and legalese into plain English so UK players can make an informed choice without wading through small print.
Licensing first
Every brand we feature is checked against the UK Gambling Commission public register before any commercial conversation begins.
Safer-play minded
Responsible-gambling tools are never hidden behind a cookie wall, and we link to BeGambleAware, GamCare, and GAMSTOP on every page.
Principles we stick to
01
We are not a gambling operator
Soho Spins does not host games, accept wagers, hold player balances, or process withdrawals. We publish comparisons and link out to UK-licensed operators.
02
Commercial independence
Editorial scoring is separated from commercial relationships. Sales teams can suggest brands to review; they cannot demand a score, placement, or omission.
03
We verify before we publish
Licensing numbers, welcome bonuses, and withdrawal terms are cross-checked on the operator's own website before a page goes live.
04
We keep a paper trail
Every brand page has an internal log of when it was last reviewed, who reviewed it, and what changed since the previous update.
How a brand reaches our homepage
Here is the path every operator travels before appearing on the front page. We do not publish a shortcut and there is no pay-to-rank tier.
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Week 1
Shortlisting
We audit the UKGC public register and compile a list of operators with active licences, clean enforcement history, and accessible sites.
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Week 2
Hands-on testing
Our team registers, deposits, claims a promotion, and requests a withdrawal while recording timestamps, screenshots, and support replies.
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Week 3
Writing & review
Findings are translated into plain-English summaries, reviewed by an editor, and checked against UK advertising rules before publishing.
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Ongoing
Refresh
Bonuses, payments, and safer-play features are spot-checked monthly. Pages carry a visible 'last reviewed' stamp.
Who we are not
We are not a gambling operator. We do not take bets, hold player funds, or process withdrawals. We do not offer “insider” tips, guaranteed-win playbooks, or targeted advertising to under-18s. If you see any of those claims on a page claiming to be Soho Spins, it is not us — please report it.
When you click through from Soho Spins to a partner, you leave our site and become the operator's customer. Their terms, privacy policy, and safer-gambling tools apply from that point on.